Features By Role

Everyone

Use your twitter or HootSuite ID.
NEW!! Schedule tweets to be sent later if you are a HootSuite user!
Use as a full twitter client. View your twitter home page, replies/mentions, post updates, send replies and direct messages, follow a user.
Find other twitter users in your company and follow, send messages, and view their tweets.
Add twitter IDs to your Hot List, a list of twitter IDs that you want to make sure to not miss.
Add twitter IDs to your Quiet List, temporarily abbreviate the volume of tweets in your timeline.

Run a Tweet Campaign. Drive traffic to your web page and track the number of click-throughs.
NEW!! Schedule Tweets and Tweet Campaigns to be sent later if you are a HootSuite user.
View detailed statistics on people that click-through from your twitter post including geographical location and time of day.
Generate ROI for Social Networking through custom web-to-lead forms that link leads with one of your twitter posts/updates.

Link twitter IDs with Contacts and Leads.
View and respond to twitter posts directly from the Contact or Lead page in Salesforce CRM.
Save a twitter update as an activity on the Contact or Lead record.
Search twitter for key words, names, products, or competitors and create leads or accounts.
Automatically create a Lead, Contact, or Account from a tweet.
NEW!! Create leads, contacts, accounts in bulk from timeline or searches!
NEW!! Save tweets as an activity in bulk for multiple leads/contacts/accounts at a time!

Create a customer support case from a twitter posting, perhaps based on a comment from one of your contacts or from the results of your searching the twittersphere for problems with your products.
Show the latest tweets from the case user directly on the Case page in Salesforce CRM.
Respond to a support case via twitter.